Latin American fashion continues to command greater attention on international runways, and this season brings a compelling example of that momentum. From Peru and Brazil to Argentina, Colombia, Bolivia, Chile, Honduras, and Costa Rica, a new wave of brands is presenting work that feels culturally grounded, visually distinctive, and globally relevant. For readers following latin american designers, this lineup offers far more than trend appeal. It reveals how regional identity, craftsmanship, and storytelling are shaping the future of fashion.
At New York Fashion Week, this presence matters because it expands the conversation around who gets seen, who gets remembered, and which creative voices help define the season. These brands are not arriving with a single aesthetic. Instead, they represent quiet luxury, slow fashion, bridal couture, conceptual design, curated retail, and Caribbean craft through very different points of view.
Top 10 Latin American Designers and Brands Presenting with Runway 7
1. Oscar Lorenzo
Design focus: Quiet luxury, artisanal leather goods and footwear, premium casualwear
Country: Peru
Founded in Lima in 2024, Oscar Lorenzo has grown with remarkable speed. The brand works outside the traditional seasonal calendar and instead focuses on carefully selected materials such as fine leather, pima cotton, and artisanal construction. Its identity is rooted in a refined version of quiet luxury, expressed through polos, jackets, jeans, and handmade footwear designed as unique store pieces.
Its rapid international rise has already included a debut at Milano Fashion Week, where the brand’s footwear accompanied a collection by Sergio Dávila. That momentum makes Oscar Lorenzo one of the most promising latin american designers to watch this season.
2. L’ECucchi
Design focus: Slow fashion, tailoring, and customizable bag strap accessories
Country: Brazil
Based in São Paulo, L’ECucchi presents a thoughtful slow fashion approach shaped by hand made production and a proudly Brazilian identity. The brand combines contemporary tailoring with more expressive occasionwear, including structured blazers, corsets, velvet dresses, and original prints such as its Dendê line.
A particularly smart part of the brand’s offering is its customizable accessory system, which includes interchangeable bag straps and handles designed to renew existing handbags rather than replace them. That attention to detail gives L’ECucchi a distinctive place among latin american designers focused on design with purpose.
3. Bora Bora Boutique
Design focus: Curated multi brand retail, trend driven fashion
Country: Honduras
Founded in 2007 in San Pedro Sula, Bora Bora Boutique represents a different side of the regional fashion ecosystem. Rather than functioning only as a label, it has built its reputation as a fashion retail destination with a strong visual identity and a well developed community in Honduras.
Its relevance comes from curation. By combining international labels with its own sense of trend driven style, Bora Bora shows how fashion retail in Central America can shape local taste while staying connected to global movements.
4. Áurea
Design focus: Designer/art driven fashion, streetwear with Renaissance inspired prints, in studio process
Country: Argentina
Created in Buenos Aires by María Belén Robeda, Áurea blends visual art and fashion in a way that feels personal and concept driven. The brand’s first collection established its core identity through unisex urban clothing that mixed streetwear references with imagery inspired by the Renaissance.
What makes Áurea especially compelling is its commitment to showing design in process. Through its workshop based communication, the brand turns transformation itself into part of the product, giving fashion audiences a closer look at how artistic ideas become clothing.
5. Alejandro de los Reyes
Design focus: Bridal and special occasion haute couture
Country: Colombia
Working between Colombia, Alejandro de los Reyes is focused on bridal and special occasion couture through a personalized, appointment only model. His work reflects the atelier tradition that continues to define much of Latin American eveningwear and bridal design.
That made to measure approach gives the brand intimacy and precision. Within the wider conversation around latin american designers, Alejandro de los Reyes represents a category that remains deeply important: couture created through direct relationships, technical skill, and emotional design.
6. Work to be Fashion
Design focus: Sensual/body conscious fashion, eveningwear and youthful swimwear
Country: Brazil
Based in Rio de Janeiro, Work to be Fashion brings a confident and highly visual interpretation of contemporary Brazilian style. Its collections focus on fitted silhouettes, draping, twist construction, lace, tulle, cutouts, micro shorts, bikinis, denim, and bold surface treatments.
The brand’s seasonal concepts, including Off White, Black, Sky, Ice Cream, and Bold Season, give each release a clear visual identity. Within this group of latin american designers, Work to be Fashion represents a youthful approach shaped by sensuality, movement, and strong runway presence.
7. Luis Alvarez
Design focus: Casual glamour wear, runway and event fashion
Country: El Salvador
Luis Alonso Álvarez Molina is a Salvadoran designer from Lourdes, Colón, in La Libertad, with more than a decade of experience creating clothing for women, men, and children. His connection to fashion began at home, where he grew up surrounded by sewing machines, scissors, and fabrics as his mother made dresses for young girls. That early exposure eventually developed into a career defined by casual clothing elevated with distinctive details and a balance between comfort and glamour.
In June 2025, he became the first Salvadoran designer to present a collection at the Utah Fashion Show, producing the entire collection in only one week with local materials and without access to his own studio. His presence at New York Fashion Week now represents an important milestone in his career and adds a Salvadoran perspective to this group of latin american designers presenting on an international stage.
8. EANIAN478
Design focus: Conceptual/narrative fashion, traditional Oruro embroidery, experimental patternmaking
Country: Bolivia
Founded in 2021, EANIAN478 uses fashion to tell Bolivian stories through contemporary design, theatricality, and artistic expression. Each collection is conceived as an emotional experience rather than simply a group of garments.
Its collection POSITIVE explores the experience of a person diagnosed with HIV or AIDS, from diagnosis to the acceptance or rejection of antiretroviral treatment. The concept is expressed through traditional embroidery from Oruro, unconventional patternmaking, experimental volume, and structured vinyl garments.
EANIAN478 demonstrates how latin american designers can use cultural techniques to address urgent contemporary subjects. The result is fashion that carries social meaning while maintaining a powerful visual language.
9. Fabró
Design focus: Multi brand retail, curation from avant garde to timeless basics
Country: Chile
Founded by Patricia Fabró in Vitacura, Santiago, Fabró is a Chilean multibrand store that combines directional fashion with timeless wardrobe essentials. Its identity is based not only on product selection, but also on creating a social experience around fashion.
The brand organizes intimate gatherings inspired by the atmosphere of Buenos Aires, where clients can meet, talk, and connect over wine, food, and style. This approach positions the boutique as a community space rather than a conventional retail environment.
Fabró represents the growing importance of experience based retail among latin american designers and fashion businesses. It shows how thoughtful curation and personal connection can build loyalty in an increasingly digital market.
10. Luna May
Design focus: Handmade artisanal slow fashion, hand dyed/hand printed garments
Country: Costa Rica
Luna May is a Caribbean brand founded by designer Luna Salcedo, with a physical presence in Puerto Viejo de Talamanca, Costa Rica. Her creative journey began in London, later expanding through Spain, Colombia, and the Caribbean.
The brand produces handmade jumpsuits, rompers, dresses, skirts, and tops using lightweight cotton and natural fibers. Fabrics are dyed and printed by hand in vibrant colors inspired by the Caribbean landscape.
Luna May brings a relaxed and artisanal perspective to this group of latin american designers. Its identity is shaped by family, travel, natural materials, and a genuine connection to Caribbean life.
The Creative Forces Connecting These Latin American Brands
Although their aesthetics are very different, these brands share an ability to turn personal history, regional culture, and careful production into a recognizable design identity.
Slow Fashion, Artisanal Production, and Regional Materials
Several of the featured brands prioritize hand made work, natural fibers, made to measure production, or limited releases. These methods create greater value around process and help each piece feel connected to the people who produced it.
This approach also gives latin american designers an opportunity to compete through originality rather than volume. Materials, techniques, and craftsmanship become part of the story rather than hidden production details.
Cultural Storytelling and Fashion with Social Meaning
The strongest collections do more than reference a country visually. They use fashion to explore identity, history, community, and contemporary social issues.
From Bolivian embroidery and Caribbean hand printing to Renaissance inspired streetwear and personalized bridal couture, these brands demonstrate that cultural storytelling can remain specific while still connecting with international audiences.
What This Latin American Presence Means for New York Fashion Week
This season’s lineup shows that Latin American fashion cannot be reduced to one look, one market, or one creative tradition. It includes quiet luxury, experimental design, sensual streetwear, bridal couture, slow fashion, artisanal resort clothing, and experience driven retail.
The presence of these latin american designers in New York creates opportunities for buyers, editors, stylists, creators, and fashion audiences to discover brands with distinct identities and international potential.
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A New International Chapter for Latin American Fashion
These ten brands arrive with different histories, but they share the ambition to move beyond regional recognition without losing the qualities that make their work distinctive.
By presenting these voices during New York Fashion Week, Runway 7 helps create a space where craftsmanship, culture, commercial vision, and experimentation can meet. Their presence is not simply a celebration of origin. It is evidence that Latin American fashion is actively shaping the global industry.
