Privacy Policy

RUNWAY 7 FASHION

This Privacy Policy explains how RUNWAY 7 LLC, operating as Runway 7 Fashion (“Runway 7,” “we,” “us,” or “our”), collects, uses, processes, and shares personal information when you interact with our websites, products, services, events, applications, purchases, bookings, forms, and communications.

This Privacy Policy may apply to websites operated by RUNWAY 7 LLC, including:

By using our websites or services, you acknowledge the practices described in this Privacy Policy.

INFORMATION WE COLLECT

Depending on how you interact with Runway 7 Fashion, we may collect information including:

Name
Email address
Telephone number
Billing address
Shipping address
IP address
Device information
Browser information
Purchase history
Order information
Ticket and QR code information
Hotel guest information
Referral information
UTM source, medium, campaign, and related attribution data
Session and page-view information
City, state, and country
Information submitted through forms
Communications with our customer service or support teams
Information you voluntarily provide to us

We may also collect technical and usage information automatically through cookies, analytics technologies, advertising technologies, and similar tools.

USE OF YOUR PERSONAL DATA

Runway 7 Fashion may use Personal Data for the following purposes:

To provide and maintain our services: Including operating, maintaining, monitoring, and improving the functionality and performance of our websites and services.
To process purchases and transactions: Including ticket purchases, merchandise orders, hotel bookings, applications, registrations, and other transactions.
To manage your account: To manage registration and provide access to services or features available to registered users.
To administer events and tickets: Including ticket delivery, QR code validation, seating, event access, updates, and related customer service.
To manage hotel-related services: Including processing hotel guest information where required for bookings or accommodation-related services.
To contact you: By email, telephone, SMS, or other electronic communications regarding purchases, applications, bookings, events, shipping, account activity, service updates, or security-related matters.
To provide customer service: Including responding to inquiries, requests, complaints, applications, and support needs.
To provide marketing communications: Including news, promotions, offers, events, products, and services that may be of interest to you, subject to applicable consent and opt-out requirements.
To measure marketing performance: Including understanding how users arrive at our websites, evaluating campaigns, measuring conversions, and analyzing referral and UTM information.
To improve our websites and user experience: Including evaluating navigation, usability, page performance, interactions, and conversion behavior.
To prevent fraud and maintain security: Including detecting suspicious transactions, abuse, unauthorized access, or other security concerns.
To comply with legal obligations: Including responding to lawful requests and complying with applicable laws and regulations.
For other legitimate business purposes: Including analytics, research, internal reporting, service improvement, website optimization, and operational planning.

ANALYTICS AND WEBSITE USAGE INFORMATION

We use analytics and measurement technologies to better understand how visitors interact with our websites.

These technologies may collect information such as:

Pages visited
Page views
Clicks
Scrolling activity
Navigation behavior
Session information
Referral sources
UTM parameters
Browser type
Device type
Operating system
Approximate geographic location
IP address
Website interactions
Conversion activity

We use this information to improve our websites, understand user behavior, optimize marketing campaigns, identify technical issues, and improve the overall customer experience.

MICROSOFT CLARITY

We use Microsoft Clarity to understand how users interact with our websites and to improve website performance, usability, and user experience.

Microsoft Clarity may collect information about website interactions such as:

Clicks
Scrolling
Navigation activity
Page interactions
Device and browser information
Session activity
Website performance information

Clarity provides tools such as heatmaps, behavioral analytics, and session recordings that help us understand how visitors use our websites.

Session recordings are designed to help reconstruct website interactions and identify usability issues. Microsoft Clarity applies privacy protections to certain information, including masking input fields.

Clarity may use first-party and third-party cookies or similar technologies to associate interactions across page views and sessions.

Where required by applicable law, cookie-based tracking will be subject to user consent preferences.

Microsoft states that Clarity can operate in a limited no-consent mode without setting its analytics cookies, while full session continuity and certain functionality require an appropriate consent signal.

GOOGLE ANALYTICS

We use Google Analytics to help us understand how visitors interact with our websites.

Google Analytics may collect information such as:

Number of users
Session statistics
Pages and events
Approximate geographic location
Browser information
Device information
Traffic sources
Website interactions

Google Analytics may use first-party cookies, including identifiers used to distinguish users and sessions.

Where applicable, we may use Google Consent Mode or similar mechanisms to respect users’ consent choices regarding analytics storage.

Google states that its default Analytics implementation collects user counts, session statistics, approximate geolocation, browser information, and device information.

GOOGLE ADS AND ADVERTISING MEASUREMENT

We may use Google Ads and related advertising measurement technologies to understand the effectiveness of our advertising campaigns and measure conversions.

These tools may help us determine whether users who interacted with an advertisement later completed actions such as:

Purchasing a ticket
Purchasing merchandise
Completing a form
Visiting specific pages
Registering for an experience
Completing another conversion event

Depending on configuration and applicable consent requirements, Google Ads may use cookies, identifiers, and advertising-related information for conversion measurement, attribution, and advertising optimization.

Where required by applicable law, advertising cookies and related technologies will be subject to user consent preferences.

COOKIES AND SIMILAR TECHNOLOGIES

Our websites may use cookies and similar technologies for purposes including:

Essential website functionality
Security
Shopping cart functionality
User preferences
Analytics
Performance measurement
Advertising
Conversion tracking
Website optimization

Some cookies are necessary for our websites to function properly.

Other cookies, including certain analytics and advertising cookies, may be optional and subject to consent requirements depending on applicable law.

Where required, users may be provided with the ability to accept, reject, or manage non-essential cookies.

Microsoft notes that Clarity cookies may store pseudonymous identifiers used to connect website interactions and page views.

Additional information about cookies and tracking technologies may be provided in our Cookie Policy or cookie consent interface.

ARTIFICIAL INTELLIGENCE AND AUTOMATED TECHNOLOGIES

Runway 7 Fashion may use artificial intelligence, machine learning, automation, and similar technologies to assist with certain business and digital operations.

These technologies may be used for purposes such as:

Drafting and editing content
Creating or modifying images
Website optimization
Search engine optimization
Processing or assisting with forms
Organizing information
Automating certain workflows
Analyzing data
Supporting internal business operations

Where artificial intelligence or automated tools process Personal Data submitted by users, we may use such information only for legitimate business purposes and in accordance with this Privacy Policy and applicable law.

We may also use third-party technology providers to support these functions.

We do not intend for the use of artificial intelligence alone to replace all human review or decision-making, and AI-assisted outputs may be reviewed, edited, or approved by Runway 7 personnel.

USE OF PERSONAL DATA FOR ADVERTISING PURPOSES

We may use certain information to measure advertising effectiveness, understand marketing performance, and provide relevant promotional communications where permitted by law.

Your contact information, including your phone number, SMS opt-in data, and SMS consent, will not be shared with or sold to third parties or affiliates for their own marketing or promotional purposes.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in our communications or by contacting us at:

tickets@runway7fashion.com

SHARING OF YOUR PERSONAL INFORMATION

We may share Personal Data in the following circumstances:

With Service Providers

We may share information with service providers that assist us with services such as:

Website hosting
Payment processing
Ecommerce
Email delivery
SMS delivery
Analytics
Advertising measurement
Customer support
Shipping
Fraud prevention
Hotel or booking administration
Technology services
Artificial intelligence and automation tools

Service providers are expected to process information only as necessary to provide services on our behalf and subject to applicable contractual, confidentiality, and data protection requirements.

Mobile opt-in data and SMS consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

With Affiliates

We may share information with affiliates where reasonably necessary to operate our business, subject to this Privacy Policy and applicable law.

With Business Partners

We may share information with business partners where necessary to provide a product, service, event, accommodation, experience, or promotion requested by you.

With Hotel or Accommodation Providers

Where you purchase or reserve hotel accommodations through Runway 7, we may share information reasonably necessary to process and administer your reservation with the applicable hotel or accommodation provider.

This information may include guest names, reservation details, dates of stay, occupancy information, and other information required to administer the booking.

With Your Consent

We may disclose information for additional purposes when you have given us permission to do so.

As Required by Law

We may disclose Personal Data when reasonably necessary to:

Comply with applicable laws
Respond to valid legal processes
Respond to governmental requests
Enforce our agreements
Protect our rights or property
Protect the safety of users or others
Prevent fraud or illegal activity

SMS MARKETING AND MOBILE INFORMATION

Mobile information, including phone numbers, SMS opt-in data, and consent, will not be shared with or sold to third parties or affiliates for their own marketing or promotional purposes.

Mobile information may be shared with service providers solely as necessary to provide messaging and related services on behalf of Runway 7 Fashion.

Such providers are expected to use the information only for the services they provide to Runway 7 Fashion and subject to applicable confidentiality and data protection requirements.

SMS COMMUNICATION DETAILS

By opting in to receive SMS communications from Runway 7 Fashion, you consent to receive text messages related to:

Your account
Applications
Purchases
Tickets
Events
Promotions
Shipping notifications
Reservation updates
Other relevant communications

Message frequency varies based on your interactions, account activity, purchases, events, and promotions.

Message and data rates may apply.

You may opt out at any time by replying:

STOP

For assistance, reply:

HELP

or contact us at:

tickets@runway7fashion.com

Brand Name: Runway 7 Fashion
Message Frequency: Varies based on interactions, account activity, purchases, and promotions.
Message Types: Promotional offers, event updates, application updates, shipping notifications, reservation-related information, account messages, and other relevant communications.
Privacy Policy: https://runway7fashion.com/nyfw-privacy-policy/
Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.

DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect Personal Data against:

Unauthorized access
Unauthorized disclosure
Loss
Misuse
Alteration
Destruction

However, no method of Internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

DATA RETENTION

We may retain Personal Data for as long as reasonably necessary to:

Provide our services
Complete transactions
Maintain business and financial records
Resolve disputes
Prevent fraud
Enforce agreements
Comply with legal, tax, accounting, or regulatory requirements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

YOUR PRIVACY CHOICES

Depending on your location and applicable law, you may have certain rights regarding your Personal Data.

These may include the right to:

Request access to Personal Data
Request correction of inaccurate information
Request deletion of certain Personal Data
Opt out of certain marketing communications
Manage cookie preferences
Withdraw consent where processing is based on consent

Certain rights may be subject to exceptions or verification requirements under applicable law.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing communications.

You may opt out of promotional SMS communications by replying:

STOP

Opting out of promotional communications does not prevent us from sending transactional or service-related communications that are necessary to administer your purchases, tickets, bookings, or account.

THIRD-PARTY SERVICES AND LINKS

Our websites may contain links to, integrations with, or functionality provided by third-party websites and services.

These third parties operate under their own privacy policies and practices.

RUNWAY 7 LLC is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage users to review the privacy policies of third parties before providing Personal Data.

CHILDREN’S PRIVACY

Our services are not intended to knowingly collect Personal Data from children in violation of applicable law.

If we become aware that Personal Data from a child has been collected in circumstances requiring parental consent or other authorization, we may take appropriate steps to delete or otherwise address that information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

Our services
Technology
Business practices
Data processing activities
Legal requirements

When updated, the revised policy will be published on our website with a new “Last Updated” date.

Where required by law, we may provide additional notice regarding material changes.

CONTACT US

For questions regarding tickets, purchases, VIP Experiences, or event-related services:

tickets@runway7fashion.com

For merchandise-related inquiries:

merch@runway7fashion.com

For experience-related inquiries:

experience@runway7fashion.com

Privacy Policy

Use of Personal Data for Advertising Purposes

Your contact information, including phone numbers and SMS opt-in data, will never be shared with third parties for marketing purposes. You can opt-out of these communications at any time by following the unsubscribe instructions in our messages or contacting us directly at tickets@runway7fashion.com. We are committed to handling your data securely and in compliance with applicable data protection regulations.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:
• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You. However, your phone number and SMS opt-in data will never be shared with third parties for their own marketing purposes.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

SMS Marketing Terms

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS Communication Details

By opting in to SMS notifications from Runway 7 Fashion, you consent to receive promotional and transactional messages from us only.
• Brand Name: All SMS messages are sent by Runway 7 Fashion.
• Message Frequency: Message frequency may vary depending on promotions, updates, and your account activity.
• Message Types: You will receive promotional offers, order updates, shipping notifications, and account-related messages.
• Rates: Message and data rates may apply based on your mobile carrier's plan.
• Opt-Out: You can opt-out at any time by replying STOP to any SMS message you receive from us.
• Help: For assistance, reply HELP to any message or contact our customer support at tickets@runway7fashion.com.
• Privacy Policy: View our complete Privacy Policy at https://runway7fashion.com/privacy-policy
Carrier Information: Carriers are not liable for delayed or undelivered messages. Service is available on major carriers including AT&T, T-Mobile, Verizon, Sprint, and others.