BUYERS
BUYER ACCESS PROGRAM
Official Buyer
Fashion Week Access
A global platform connecting professional fashion buyers with runway shows, designer collections, exclusive showrooms, and curated brand meetings during Fashion Week.
120+
DESIGNERS / SEASON
22K
attendees
5.3m+
Digital reach
What You Receive
Benefits of Your NYFW Buyer Access
Priority seating for buyers
Verified fashion buyers may receive reserved, strategically positioned seating for a clear view of the collections and a more effective evaluation of each presentation.
Curated designer meetings
Our team coordinates one-on-one meetings between buyers and designers aligned with your category, target market and price range – optimizing your time during Fashion Week rather than leaving it to chance.
Emerging Designer Discovery
Discover new collections from emerging and established designers across womenswear, menswear, accessories, resort, children’s fashion, and other categories.
Professional Networking Opportunities
Build connections with designers, brand representatives, retailers, wholesale professionals, and other qualified members of the fashion industry.
Access Across Sselected Fashion Week Cities
Apply for professional buyer access in New York, Miami, Los Angeles, or multiple Runway 7 markets, subject to verification and availability.
Who Can Apply
Who Can Apply For Buyer Fashion Week Access?
Who qualifies & verification
Buyer access is open to a defined set of professional roles, verified against at least two forms of proof.
who qualifies
✓ Retail & wholesale buyers
✓ Boutiques & concept stores
✓ Department stores & marketplace
✓ Stylist & personal shoppers
provide 2 of the following
✓ Company website
✓ Professional LinkedIn
✓ Business Instagram
✓ Online store link
Apply for one city or all three
Confirmations are issued on a rolling basis, subject to availability and profile alignment.
new york
sept 8-13
miami
may 29-31
los angeles
oct 16-18
FAQ
Frequently asked questions
accreditation & category matching
How does Runway 7 assign Buyers to shows?
Upon accreditation, Buyers are placed into runway blocks based on the categories selected in their application.
This ensures you attend shows that align with your store’s buying direction and your customers’ shopping demands.
Which buying categories can I select?
Runway 7 supports multiple retail categories, including:
- Womenswear
- Menswear
- Contemporary
- Eveningwear / Couture
- Streetwear
- Footwear
- Accessories
- Swim / Resort
- Sustainable Designers
- International
- Multi-Category Retail
The more precise your selections, the more accurately we can match you to designer showcases.
Can I select more than one category?
Yes. Multi-category buyers will be added to all relevant runway blocks and designer presentations.
What documentation does Runway 7 require for Buyer approval?
Runway 7 operates as a professional bridge between verified Buyers and participating Designers, ensuring that every wholesale interaction is meaningful, credible, and productive.
Submit at least two of the following to verify your retail operation:
- At least one digital proof (website, storefront, or social media)
- One supplemental material (vendor list, portfolio, media feature)
Submitting stronger documentation may increase your VIP seating priority.
Can new or emerging retailers apply?
Yes. If you’re a new store, you may submit your storefront link, brand plan, or social media business page. Category selection will still guide your placements.
SHOW ACCESS & VIP SEATING
Do Buyers receive VIP seating at Runway 7?
Runway 7 reserves front-row and VIP seating specifically for accredited Retail Buyers.
Final placement depends on:
- Category relevance
- Verification strength
- Space availability
- Time of application submission
Can I attend shows outside my selected categories?
Buyers may request additional shows, but priority always goes to buyers whose categories match the designers featured in each runway block.
When will I receive my show schedule?
Buyer schedules and seating confirmations are typically released 7–14 days before Fashion Week.
lookbooks & follow-up
Does Runway 7 provide digital lookbooks?
Yes. Accredited Buyers receive digital lookbooks, line sheets, and wholesale contact information for participating designers relevant to their category profile.
Will designers contact me after Fashion Week?
Yes. Designers may reach out directly with lookbooks, order forms, or follow-up invitations. Communication will focus on the categories you expressed interest in.
LOGISTICS & ATTENDANCE
Can I apply for buyer access for multiple Fashion Week seasons?
Yes. Buyers may apply for multiple seasons and cities, and repeat Buyers may receive priority access.
Are buyers required to make purchases?
No. Runway 7 has no minimum purchase requirement. Individual designers may set their own wholesale terms during order meetings.
How soon will I hear back after applying?
Most Buyers receive an approval decision within 3–5 business days.