Located inside the historic Paramount Hotel on West 46th Street, Sony Hall is one of New York’s most distinctive event spaces — and the official venue for Runway 7 during New York Fashion Week. Originally designed for live performances, the venue features state-of-the-art sound, lighting, and immersive visual systems, making it the perfect setting for Runway 7, where fashion merges with music, performance, and storytelling.
A New Way to Experience New York Fashion Week
Runway 7’s productions are not typical runway shows. Each season presents a curated lineup of emerging and established designers, artistic performances, and immersive visuals that transform the catwalk into a multidimensional experience. The venue’s layout brings guests closer to the action, allowing them to feel the energy, movement, and emotion of each collection in real time.
In the Heart of New York’s Cultural Pulse
Located just steps from Times Square, Sony Hall offers unprecedented access to one of the world’s most iconic entertainment districts. Attendees can explore nearby cultural hotspots before and after the show, such as:
- Broadway theaters
- The Museum of Broadway
- Bryant Park
- Fifth Avenue shopping
This central location not only enhances the guest experience but also positions Runway 7 within the epicenter of global culture, fashion, and media.
The Sony Hall Experience: Immersive Sound
Inside Sony Hall, audiences don’t just watch the show — they feel it.
The venue features Sony’s proprietary 360 Reality Audio, a cutting-edge spatial sound system that envelops guests with clear, multidirectional audio. With over 30 strategically placed speakers, the technology turns each runway segment into a fully immersive soundscape.
This setup heightens the emotional rhythm of the show, allowing guests to experience the music, movement, and storytelling as one cohesive journey.
For Runway 7, sound becomes a narrative tool — amplifying the themes and creativity behind every designer’s vision.
Immersive Visual Technology Powered by Runway 7
Runway 7 is the only NYFW production bringing A1 immersive visual technology directly into Sony Hall — transforming the venue beyond its original design and elevating the runway experience to a level unmatched by other producers.
At the heart of this setup is Runway 7’s exclusive LED runway floor, a feature not offered by Sony Hall and not used by any other NYFW production. This cutting-edge LED stage allows each designer’s creative vision to come to life through motion graphics, visual textures, atmospheric landscapes, and futuristic environments that extend beneath the models’ feet.
Complementing the LED floor, Runway 7 installs its own digital backdrop screens and customized visual programming for every show. These dynamic digital displays shift in harmony with each collection, creating a fully synchronized environment that enhances the storytelling behind every look.
This technology — designed, installed, and operated entirely by the Runway 7 production team — transforms the traditional fashion runway into a cinematic experience.
Combined with live performances, lighting design, and artistically curated transitions, Runway 7 sets a new standard for immersive runway production within New York Fashion Week.
4K Vision: Fashion Captured in Cinematic Detail
Sony Hall is also equipped with Sony’s 4K remote camera system, managed by on-site video specialists. Three precision cameras positioned across the venue capture high-definition footage from multiple angles, ensuring that every garment, texture, and model expression is preserved with cinematic clarity.
This allows Runway 7 to produce:
- Broadcast-ready show footage
- B-roll for media
- High-resolution content for digital platforms
- Designer portfolios and press kits
As a result, each show becomes not only a live experience but also a global digital moment — amplifying the visibility of emerging designers across international markets.
Be Part of the Next Runway 7 Experience
Registration for the upcoming season is now open.
Don’t miss your opportunity to join one of the most immersive fashion productions at New York Fashion Week.
