sahar laufi
Discover authentic stories from fashion lovers at Runway 7!
What’s the story behind your brand, and what inspired you to be part of Runway 7?
I am the visionary behind the brand Melis, my brand has a unique story of passion and creativity that brought me to the fashion world. I founded Melis with the goal of merging modern elegance with timeless tradition, drawing inspiration from my rich cultural heritage and my love for contemporary fashion. My designs reflect a blend of sophisticated, tailored pieces with a feminine touch, making them both versatile and distinctive. My journey into fashion started with a desire to create clothing that resonates with women who value both style and strength. My attention to detail and commitment to high-quality craftsmanship set me apart, and my collections often emphasize the beauty of simplicity with a focus on artistic design pieces, luxury fabrics, and refined silhouettes. Being part of Runway 7 was a natural next step for me, as the platform represents a fusion of fashion innovation and global exposure. The inspiration to join this prestigious event came from my drive to showcase my designs on an international stage, where diverse audiences could experience the elegance and sophistication of Melis. Runway 7 gave me the opportunity to not only share my creative vision but also to connect with like-minded individuals who appreciate the fusion of tradition and modernity in fashion.
What’s the story behind your brand, and what inspired you to be part of Runway 7?
I am the visionary behind the brand Melis, my brand has a unique story of passion and creativity that brought me to the fashion world. I founded Melis with the goal of merging modern elegance with timeless tradition, drawing inspiration from my rich cultural heritage and my love for contemporary fashion. My designs reflect a blend of sophisticated, tailored pieces with a feminine touch, making them both versatile and distinctive. My journey into fashion started with a desire to create clothing that resonates with women who value both style and strength. My attention to detail and commitment to high-quality craftsmanship set me apart, and my collections often emphasize the beauty of simplicity with a focus on artistic design pieces, luxury fabrics, and refined silhouettes. Being part of Runway 7 was a natural next step for me, as the platform represents a fusion of fashion innovation and global exposure. The inspiration to join this prestigious event came from my drive to showcase my designs on an international stage, where diverse audiences could experience the elegance and sophistication of Melis. Runway 7 gave me the opportunity to not only share my creative vision but also to connect with like-minded individuals who appreciate the fusion of tradition and modernity in fashion.
How did you prepare to showcase your collection at such a prestigious event like Runway 7?
In preparing my collection for Runway 7, I focused on meticulous attention and dedication, recognizing the event's global platform. My goal was to perfect every detail, starting with curating a collection that embodies Melis—classic elegance with modern sophistication. Each piece was crafted using the finest fabrics and flawless tailoring, balancing structure and fluidity. Collaboration was key; I worked closely with my team to ensure everything from casting models to styling aligned with the brand's aesthetic. I developed a strong narrative that connected my designs to the inspiration behind Melis, allowing the collection to tell a cohesive story of strength, grace, and timeless fashion. This approach ensured that my collection was not just a visual display but a true reflection of my passion, vision, and the refined elegance that defines Melis.
What was your creative process like?
My collection for Melis was greatly admired by the fashion-forward audience and Runway 7 team, who appreciated its blend of modern elegance and timeless sophistication. The designs captivated the crowd with artistic lines, luxurious fabrics, and impeccable tailoring, striking a balance between wearable fashion and artistic expression. Attendees, known for their keen style and love for innovation, resonated with the versatility, confidence, and femininity of the pieces, which remained grounded in simplicity. High-quality materials and meticulous attention to detail made each garment feel both high-end and accessible, embodying strength and grace. The Runway 7 team praised my vision, recognizing how I integrated my cultural roots with contemporary trends, perfectly aligning with the event's ethos of promoting fresh talent. My debut was a success, leaving a lasting impression on fashion insiders and audiences, solidifying my place as a rising designer on the global stage.

How did you prepare to showcase your collection at such a prestigious event like Runway 7?
In preparing my collection for Runway 7, I focused on meticulous attention and dedication, recognizing the event's global platform. My goal was to perfect every detail, starting with curating a collection that embodies Melis—classic elegance with modern sophistication. Each piece was crafted using the finest fabrics and flawless tailoring, balancing structure and fluidity. Collaboration was key; I worked closely with my team to ensure everything from casting models to styling aligned with the brand's aesthetic. I developed a strong narrative that connected my designs to the inspiration behind Melis, allowing the collection to tell a cohesive story of strength, grace, and timeless fashion. This approach ensured that my collection was not just a visual display but a true reflection of my passion, vision, and the refined elegance that defines Melis.

What was your creative process like?
My collection for Melis was greatly admired by the fashion-forward audience and Runway 7 team, who appreciated its blend of modern elegance and timeless sophistication. The designs captivated the crowd with artistic lines, luxurious fabrics, and impeccable tailoring, striking a balance between wearable fashion and artistic expression. Attendees, known for their keen style and love for innovation, resonated with the versatility, confidence, and femininity of the pieces, which remained grounded in simplicity. High-quality materials and meticulous attention to detail made each garment feel both high-end and accessible, embodying strength and grace. The Runway 7 team praised my vision, recognizing how I integrated my cultural roots with contemporary trends, perfectly aligning with the event's ethos of promoting fresh talent. My debut was a success, leaving a lasting impression on fashion insiders and audiences, solidifying my place as a rising designer on the global stage.
What was the most memorable moment for you during the event?
While the casting and backstage moments leading up to the show are exciting, we believe the runway itself is the climax of the entire experience and the most significant moment for us. We love watching the audience's reaction as they see our work—it’s a feeling that’s hard to describe, as we’ve never experienced anything like it before. There’s a mix of stress, nerves, adrenaline, and happiness all at once.

