
We’re excited to welcome you to New York Fashion Week at Sony Hall on February 2025! To ensure everything goes smoothly, please take a moment to review the following key details:
Arrival Time and Dress Code:
PHOTOGRAPHERS IN THE PRESS ZONE AND PRESS PIT: Arrive 2 hours before the show for check-in, badge verification, and seating. Spots are first-come, first-served—secure your position for the best shots. Wear comfortable black attire for easy movement and to blend with the event.
EDITORS, JOURNALISTS AND FASHION DIRECTORS IN THE ROW: Pre-assigned seats await you. Arrive 1 hour early to prepare and settle in. Dress chic to complement the event's upscale vibe.
°Check-in: Scan your QR code at the entrance to receive your ticket with a specific seat. You’ll also get a red lanyard as part of the press team, and staff will guide you to your area.
°Schedule: Each show will last approximately one hour, followed by a one-hour break before the next show.
Looking forward to seeing you at the event!
